Healthcare that routes people where they actually want to go.
Dibs is designed as an umbrella brand with focused verticals — so people looking for weight care, dermatology, or prenatal support are not forced through the same generic experience.
A cleaner architecture for a multi-vertical healthcare brand.
Build trust, explain Dibs, and route people into the right vertical fast.
Weight, men’s dermatology, women’s dermatology, and prenatal each get their own focused page.
A hub-and-spoke structure.
The homepage establishes the Dibs brand, but most users should land on a dedicated vertical page tailored to the product or category they came for.
Homepage
Build brand trust, explain Dibs, and route people into the right care area.
Vertical pages
Weight, men’s dermatology, women’s dermatology, and prenatal each get their own focused destination.
Separate funnels
Each category continues into its own intake or product path so users are not distracted by unrelated offers.
One brand, different page types.
Prescription verticals like GLP-1 and dermatology should feel intake-led, provider-reviewed, and conversion-focused.
Product verticals like prenatal supplements should feel more like product education and ecommerce.
Cross-selling should exist, but only quietly and lower on the page so it does not break intent.